Wine has always been about connection.

The bottles we open often become part of our most meaningful moments — shared meals, celebrations, quiet evenings at home, and gatherings that turn into traditions over time. At Keller Estate, we believe those moments deserve to be appreciated.

That is why we created The Appreciation Society — a loyalty program designed to reward the people who continue to make our wines part of their lives.

Simple, generous, and intentionally designed, The Appreciation Society offers exclusive savings, preferred access, and elevated experiences that grow alongside your relationship with the estate.

How It Works

Membership is complimentary and easy to join.

As you shop throughout the year, your annual purchases automatically unlock additional benefits and access across three membership tiers: Cobre, Plata, and Oro.

Each level is designed to offer a more connected Keller Estate experience — from preferred pricing and shipping benefits to invitations, tastings, and early access to sought-after releases.

Cobre

Spend $0–$250 annually

Your introduction to The Appreciation Society begins here.

Benefits include:

• Complimentary shipping on 12+ bottle purchases
• Early access to limited releases and library wines
• Return within 30-days to receive complimentary wine tasting for up to four guests
• Cobre is designed for those beginning their journey with Keller Estate while enjoying immediate access to thoughtful member benefits.

Plata

Spend $251–$650 annually

Once you reach Plata status, your benefits expand with preferred pricing and continued access to exclusive releases.

Benefits include:

• 10% savings on all wine purchases
• Complimentary shipping on qualifying orders
• Early access to limited and library selections
• Return within 30-days to receive complimentary wine tasting for up to four guests
• Plata reflects a growing connection to the estate and the wines that define it.

Oro

Spend $650+ annually

Oro is our highest tier, created for members who have made Keller Estate part of their lifestyle and traditions.

Benefits include:

• 15% savings on all wine purchases
• Complimentary shipping on +12 bottles
• Priority access to limited and library releases
• Receive 2 complimentary tickets to Member Appreciation events, up to 2 times per year
  
• Designed to feel generous, effortless, and elevated, Oro offers the fullest expression of The Appreciation Society experience.

More Than a Rewards Program

• The Appreciation Society was created to feel less transactional and more personal.
• It is not about collecting points. It is about recognizing loyalty in a way that feels aligned with the Keller Estate experience: thoughtful, welcoming, and rooted in genuine appreciation.
• Every bottle you bring home becomes part of something larger — a deeper connection to the estate, the vineyard, and the moments shared around the table.

Because good wine is meant to be shared — and loyalty deserves to be appreciated.