OUR STORY

Rooted in Family. Shaped by Petaluma.

Since planting their first Chardonnay vines in 1989, the Keller family has built an estate shaped by the Petaluma Gap, Mexican heritage, thoughtful farming, and a belief that wine belongs at the table. 

WHERE IT BEGAN

From a Family Vineyard to Keller Estate

What began with Arturo and Deborah Keller’s shared vision has grown into a family estate defined by wine, heritage, stewardship, and a deep connection to the Petaluma Gap.

1989

First Chardonnay vines planted

Arturo and Deborah Keller planted their first Chardonnay vines, beginning the family’s winemaking story in Sonoma.

1994

Pinot Noir added

The family expanded the estate with Pinot Noir, helping define Keller Estate’s future as a cool-climate producer.

1998

Ana joins the winery

Ana Keller joined the family winery venture, bringing a new generation into the future of Keller Estate.

2000

First Keller Estate vintage

Keller Estate produced its first vintage, marking the beginning of the winery as it is known today.

2017

Petaluma Gap becomes an AVA

The Petaluma Gap earned official AVA recognition, highlighting our distinctive growing conditions.

2022

Commitment to organic farming

Keller Estate deepened its stewardship of the land with a formal commitment to organic farming practices.

Today

Three generations continue the family estate

Three generations of the family continue shaping Keller Estate through wine, hospitality, heritage, and care for the land.

HERITAGE

From Mexico to Sonoma

Keller Estate’s identity is shaped by both Sonoma and Mexico. That heritage comes through in the family’s hospitality, food culture, Spanish wine names, art, and the way Keller Estate brings people together around wine and the table. 

Generations of Family

The Keller story is carried forward through generations, blending family tradition, creativity, a love for food and wine, and a lasting connection to Mexico and Sonoma.

Food & Culture

From bold flavors and shared meals to Spanish wine names and warm hospitality, Mexican culture continues to shape the Keller Estate experience.

THE VINEYARDS

Two Vineyards. One Estate.

La Cruz and El Coro reflect two distinct sides of Keller Estate, shaped by different elevations, soils, and exposures within the Petaluma Gap.

La Cruz Vineyard

500 FT · ADOBE CLAY · PETALUMA GAP

La Cruz is the foundation of Keller Estate, where the family first planted Chardonnay in 1989. Located on the lower hills near the Petaluma River, the site is shaped by cool fog, afternoon winds, and calcium-rich clay soils.

El Coro Vineyard

1,100 FT · SANDY LOAM + ADOBE CLAY · PINOT NOIR

El Coro crowns the estate’s highest ridge and is planted to nine clones of Pinot Noir. Its elevation and exposure create a distinct expression of the Petaluma Gap.